About Us

Murder Your Thirst.

Liquid Death started with a stupidly simple idea: What if water was actually cool?

In 2009, founder Mike Cessario was at the Vans Warped Tour watching bands drink water out of energy drink cans just so they wouldn’t look lame. That moment stuck. Years later, after working in advertising and getting tired of boring “healthy” brands, he decided to take the dumbest possible name, stick mountain water in tallboy cans that look like beer, and slap a skull on it.

The result? Liquid Death — the water brand that doesn’t take itself (or anything else) seriously.

We package pure mountain water (and later sparkling water, iced tea, and energy drinks) in infinitely recyclable aluminum cans because plastic bottles suck and most of them end up in landfills anyway. Every can is a middle finger to single-use plastic.

What began as a joke that no one thought would work has grown into one of the fastest-growing beverage brands in the world. We’re not here to be wholesome. We’re here to make hydration loud, entertaining, and a little bit unhinged.

No sugar. No bullshit. Just water that looks like it could kill you (but won’t).